The Brand Impact Continuum

The Brand Impact Continuum goes from Engagement to Big Acts.  Every company that does some good falls somewhere on this continuum. If a company is not making a positive contribution — what we call good acts — beyond basic jobs, products/services, economic profits, we would call them “Un-involved” and off the continuum.

At BIG Acts, we partner with companies who are at all different stages of the continuum (even Un-involved) to first bring their key elements into balance, and then put those elements into motion to move them along the Continuum toward a Big Act.  In doing so, we help them make a disproportionately positive contribution to the world, while also building brand value and strengthening relationships with key stakeholders like employees, customers, and communities.